List the anchor texts used by inbound backlinks, with referring domains and backlink counts per anchor.

Find domains with backlink profiles similar to the target, with similarity and common referring-domain counts.

List the pages of a target that receive backlinks, with backlink counts and referring-domain counts per page.

List individual backlinks (source URL, anchor, first/last seen) pointing at a domain, subdomain, or URL.

Get the high-level backlink profile for a domain or URL — authority score, backlinks, referring domains, and referring IPs.

List the domains linking to a target, with authority score, backlink counts, origin IP, and country.

Look up search volume, CPC, and competition for up to 100 keywords in a single Semrush call.

Discover long-tail keyword variations that contain or closely match a seed keyword, with search volume and CPC.

Discover which domains compete with yours in organic search, ranked by keyword overlap.

List the keywords a domain currently ranks for in organic search, with position, traffic share, and search volume.

List the top-ranking organic pages of a domain, with the number of keywords each page ranks for and its traffic share.

Get the Semrush overview for a domain — rank, organic/paid keywords, traffic, and cost.

Find the domains competing with a target in Google Ads, with shared keywords and AdWords traffic/cost estimates.

List the keywords a domain targets in Google Ads, with position, search volume, CPC, and traffic share.

Compare the organic keyword profiles of up to 5 domains side-by-side, showing each domain's position for every shared keyword.

Score up to 100 keywords for how hard they are to rank for in organic search (0-100).

List the domains ranking in Google's top 100 organic results for a keyword — core SERP competitor research.

Get the Semrush overview for a single keyword — search volume, CPC, competition, and trend.

List the domains running Google Ads for a keyword — paid competitor research.

Discover question-formatted keywords (how, what, why, …) around a seed keyword for FAQ and People Also Ask content.

Expand a seed keyword into Semrush's list of related variations, with search volume and CPC.

List the keywords a specific URL ranks for in organic search, with position, traffic share, and search volume.

Get Semrush's overview for a specific URL — rank, organic/paid keywords, traffic, and cost.